Privacy Policy

1. Information We Collect

We collect several types of information from and about users of our website:

Personal Information

When you voluntarily provide it to us, we may collect personal information including:

• Contact Information: Name, phone number, email address, property address
• Project Details: Information about your roofing or window needs
• Property Information: Square footage, number of windows, roof type
• Financial Information: When applying for PACE financing, we may collect income and property ownership information
• Communication Records: Emails, phone call notes, and other correspondence

Automatic Information Collection

When you visit our website, we may automatically collect:

• Log Data: IP address, browser type, operating system, referring URLs
• Usage Information: Pages visited, time spent on pages, click patterns
• Device Information: Device type, screen resolution, mobile device ID
• Location Information: General geographic location based on IP address

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device. You can control cookie settings through your browser preferences.

Types of cookies we use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements

2. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide and maintain our services
• Process your requests for quotes and consultations
• Evaluate your eligibility for PACE financing programs
• Communicate with you about your project
• Send you promotional materials and marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations
• Detect, prevent, and address technical issues

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the information collected and the specific context. We process your personal information based on:

• Your consent
• Performance of a contract with you
• Our legitimate business interests
• Compliance with legal obligations

4. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information with:

Service Providers

We employ third-party companies and individuals to facilitate our services, including:

• PACE financing providers (Ygrene, RenewPACE, FIGO Energy)
• Website hosting and analytics providers
• Marketing and advertising partners
• Payment processors
• Contractors and subcontractors working on your project

These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for other purposes.

Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid requests from public authorities, such as:

• Complying with a subpoena or court order
• Responding to government requests
• Protecting our rights, privacy, safety, or property
• Preventing or investigating fraud or illegal activities

Business Transfers

If SoFlo Home Improvement is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL encryption for data transmission
• Secure storage of physical and digital records
• Restricted access to personal information on a "need-to-know" basis
• Regular security assessments and updates
• Employee training on data protection best practices

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to:

• Provide our services to you
• Comply with legal obligations (typically 7 years for business records)
• Resolve disputes and enforce our agreements

After this period, we will securely delete or anonymize your personal information.

7. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Restriction: Request restriction of processing your personal information
• Portability: Request transfer of your data to another organization
• Objection: Object to our processing of your personal information
• Withdraw Consent: Withdraw consent at any time (where applicable)

To exercise these rights, please contact us at info@soflohomeimprovement.com

8. Children's Privacy

Our services are not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected children's information, we will promptly delete it.

9. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our services, you consent to such transfers.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect and how it's used
• Right to delete personal information (with exceptions)
• Right to opt-out of sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising these rights

To exercise your California privacy rights, contact us at (786) 714-3969 or email info@soflohomeimprovement.com

11. Florida Privacy Rights

Under Florida law, residents have the right to request information about our data collection practices. We comply with all applicable Florida statutes regarding consumer data protection.

12. Third-Party Links

Our website contains links to third-party websites, including PACE financing providers. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with a new effective date. In some cases, we may provide additional notice (such as adding a statement to our homepage or sending you an email notification).

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

14. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

• By Phone: (786) 714-3969
• By Email: info@soflohomeimprovement.com
• By Mail: SoFlo Home Improvement, Serving South Florida - Miami-Dade, Broward, and Palm Beach counties
• Data Protection Officer: Privacy Department

15. Complaints

If you believe we have not complied with this Privacy Policy or applicable data protection laws, you may file a complaint with our privacy department or with the relevant supervisory authority in your jurisdiction.

16. Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Currently, we do not respond to browser "Do Not Track" signals, but we do not track your personal browsing activity across third-party websites.